When Second Life’s leading ladies want style, quality and elegance,
they look no further and Mami Jewell and the stunning designs of her AZUL brand

Started to create clothings and opened very first shop ‘azul’ in November 2007.
Graduating from the tutelage of edo Tone in December of 2008 after six months,
Mami has since shown her skill and prowess by making gowns for such prestigious lady
as Miss Virtual World 2009 Mimmi Boa , three of the finalists for Miss Virtual World 2010 include 1st Runner-up Sora Tatham, and for Miss Virtual World 2011 winner Serene Faith, 1st Runner-up Louise McWinnie, 4th Runner-up Tania Tebaldi, and top 12 finalist Blossoms Sweetwater.
In April 2011, Mami was selected to the BOSL AWARDS 2011 for BEST FEMALE FASHION DESIGNER,
and “-AZUL- Sora” was selected to the 20 most beautiful dresses ever designed in Second Life.
And in the beginning of 2010, won the honor of being VAIN INC.’s readers’ choice
for Best Female Formal Wear of 2010,
proving once again that AZUL is top of the line for ladies’ formalwear in Second Life.

4 thoughts on “About

  1. Hello

    I love the dresses u make. I am a big fan or ur label
    I wil like to be informed about all the news and updates
    Thank you
    Best regards


  2. Hello,

    I am a huge fan of your work. Everything is always so elegant and moves so beautifully. Thank you! I would love it if you would design some more casual wear: quality women’s pants are especially hard to find in SL. If you did that, I might never shop anywhere else (I’m close to that now)!

    Thank you again for the lovely dresses. I get compliments everywhere I go.

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